Episode 48

How Businesses Save Money on SAAS Subscriptions with Lemon | Matt Bird, Co-Founder and CEO, Lemon

Over a TRILLION dollars per year is spent on SAAS and so much of that is wasted! Customers know they are overpaying for subscriptions, don’t have good visibility on them, and are aware they could save so much Money if they could bring them all into a single place easily and unlock savings from the software providers

This is exactly what Matt Bird, Co-Founder and CEO of Lemon is on a mission to do! To help Businesses save Money so that they can focus on growing their business - and the impact is huge!

Not only we go deep on understanding Lemon’s customers and solutions, but we go behind the scenes with Matt and understand his thinking process behind driving innovative products. We explore how to build an empowering company culture, customer driven products and feedback loops, pricing, the secret to building great product, the underdog mentality and much more!

If you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow in Spotify, and leave a 5 star rating apple podcast. Remember to connect in LinkedIn to keep the conversation going.

Let’s get into it!

👉 You can find Matt here

👉 And you can find Monica here:

We cover:

(00:00) Intro

(03:10) The Importance of Customer Feedback

(03:56) Lemon's Approach to Subscription Management

(08:20) Impact of Financial Solutions on Businesses

(15:00) Building a Strong Company Culture

(19:28) Creating Customer-Driven Products

(22:13) Practical Implementation of Feedback Loops

(27:33) Targeting the Right Customer Segments

(29:00) Subscription Management Challenges

(30:18) Pricing Strategies and Customer Insights

(32:14)  Lemon's Features

(35:17) Financing and Lending Solutions

(38:30) Building a Successful Product

(42:09) The Underdog Mentality

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Production and marketing by Monica Millares. For inquiries about being in the show, coaching, consulting, creative collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com


Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

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Purpose Driven FinTech
Building & Growing FinTech Products With Customer & Commercial Impact

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About your host

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Monica Millares

Monica advocates for financial safety for all. She is the Product Principal at BigPay, where she leads Product and Design. As part of the founding team, Monica led building BigPay’s product from zero to one, to multi product line, and international expansion. Her leadership shaped the culture and ways of working to grow from startup to scaleup. BigPay has over 1.4 million customers, and has presence in Malaysia, Singapore and Thailand.

Monica has almost 20 years’ experience in Financial Services. Prior to BigPay, she was one of the first joiners in UK’s challenger Tandem Bank, where she focused on building credit cards from scratch. Previously she worked in leading Financial Services brands like Visa, Barclays, and a Mexican Development Bank.

She sits on the Board of PayEd, and is recognised as Singapore’s #Fintech65 Product Leaders and Women in FinTech. She’s been multiple times speaker at the prestigious conference Money2020 and shared stage with JP Morgan, Standard Chartered Bank, Konsentus, and Money2020’s Rise Up. Her commitment to innovation and financial inclusion resonates in her podcast “Purpose Driven FinTech” where she explores how FinTech’s can have 10x more impact.

Monica has a background in Engineering and a Master’s Degree on Analysis, Design, and Management of Information Systems from the London School of Economics.