Episode 40

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Published on:

9th Apr 2024

Solving for Debt Management for Peace of Mind | Yaseen Rostom, Founder and CEO at Incredible

For the first time ever in history, consumer borrowing in the UK has racked up to 2 trillion pounds. We've never seen that before. Pandemic ripple effects, high interest rates, and the raising cost of living have led people to rely on credit more. Even the richest 20 percent of the population are using credit to get by. This problem statement must to talked about.

Today we speak with Yaseen Rostom, Founder and CEO at Incredible. I absolutely love their product, it’s solving a genuine customer pain point and it’s well thought through. He is not building just a debt management solution, he is providing a solution for peace of mind. For us to have 10x impact as an industry, he advocates we collectively must put customer outcomes at the centre of what we do; key word collectively.

Incredible is a debt management solution that allows customers to make credit repayments on autopilot, while ensuring customers pay off their most expensive debt first. We expand on his user experience, financial resilience, how to measure his impact including how can we increase the overpayments people make towards their loans? How we can nudge people to round up to pay off debt vs round up for savings, findings from user testing and much more.

If you enjoy this Purpose Driven FinTech pod, please subscribe in YouTube, follow and leave a 5 star rating. Remember to connect in LinkedIn to keep the conversation going.

Let’s dive into it!

👉 You can find Yaseen here

👉 And you can find Monica here:


If you enjoy this pod, please follow and leave a 5 star rating on Spotify and a review on Apple podcasts


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Production and marketing by Monica Millares. For inquiries about being in the show, coaching, consulting, creative collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

Purpose Driven FinTech (& AI FinTech Innovations)
Building FinTech Products & AI in FinTech with Impact
Welcome to Purpose Driven FinTech!

I'm your host, Monica Millares - Product Leader and fellow FinTecher.

These days, with the rising cost of living, financial stress among customers, loss of trust in banks, speculation of crypto, and uncertainty, we're facing unprecedented challenges. But there is hope. We as FinTechers have the power to make a positive impact.

Our products, the how we do product, and our people can make a difference on customers’ financial lives - and as a result, in the quality of their lives.

However, more than ever Founders, CEOs, Leadership teams and all FinTechers have a ton of pressure to build solutions that actually solve customer problems, that people want, that are differentiated And profitable

Yes that's you and me too!

That's why I've created this podcast!

I speak with Founders, Product Leaders, VCs, and industry experts to uncover their stories, challenges, and lessons learnt in building products with impact.

You'll get to hear real-life conversations, and you’ll walk away with practical questions, frameworks and insights that you can apply to your own FinTech products. So, are you ready to make a bigger difference in FinTech?

Let's come together and discover how Purpose, Product, and People can help us create a future of better financial wellbeing while building sustainable and profitable FinTechs.

Follow me on LinkedIn, TikTok, and  YouTube to stay connected and be part of the conversation.

Cheers to making better FinTech and making FinTech better!

Love, Moni 

About your host

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Monica Millares

Monica advocates for financial safety for all. She is the Product Principal at BigPay, where she leads Product and Design. As part of the founding team, Monica led building BigPay’s product from zero to one, to multi product line, and international expansion. Her leadership shaped the culture and ways of working to grow from startup to scaleup. BigPay has over 1.4 million customers, and has presence in Malaysia, Singapore and Thailand.

Monica has almost 20 years’ experience in Financial Services. Prior to BigPay, she was one of the first joiners in UK’s challenger Tandem Bank, where she focused on building credit cards from scratch. Previously she worked in leading Financial Services brands like Visa, Barclays, and a Mexican Development Bank.

She sits on the Board of PayEd, and is recognised as Singapore’s #Fintech65 Product Leaders and Women in FinTech. She’s been multiple times speaker at the prestigious conference Money2020 and shared stage with JP Morgan, Standard Chartered Bank, Konsentus, and Money2020’s Rise Up. Her commitment to innovation and financial inclusion resonates in her podcast “Purpose Driven FinTech” where she explores how FinTech’s can have 10x more impact.

Monica has a background in Engineering and a Master’s Degree on Analysis, Design, and Management of Information Systems from the London School of Economics.