Episode 46

What’s Best Practice for FinTech Metrics? Discover Practical Frameworks to Define Metrics, AB Test, and Move the Needle | Jas Shah, Independent Fintech Product Consultant

Jas shares with us the importance of data metrics in building purpose-driven fintech. We go deep and practical! We start by defining what makes great product and the role of metrics in product development. We give examples across fintech verticals to bring it to life. It’s a super practical conversation, so defining metrics is not enough, we also deep dive into the challenges like confirmation bias and tools necessary for efficient product growth, including A/B testing, and the potential of AI.

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Let’s get into it!

👉 You can find Jas here


👉 And you can find Monica here:


We cover:


(00:00) Intro

(00:25) Building Purpose-Driven Fintechs

(02:56) Defining Great Product

(05:34) The Importance of Metrics

(08:43) Getting Started with Metrics

(16:45) Moving the Metrics

(23:50) A/B Testing in Fintech

(27:11) Challenges in Building Metrics

(29:09) The Role of AI in Metrics

(32:24) Frequency of Reviewing Metrics

(36:04) Fireside Questions and Insights

(43:05) The one thing to change that would have most impact


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Production and marketing by Monica Millares. For inquiries about being in the show, coaching, consulting, creative collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com


Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

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Purpose Driven FinTech
Building & Growing FinTech Products With Customer & Commercial Impact

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About your host

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Monica Millares

Monica advocates for financial safety for all. She is the Product Principal at BigPay, where she leads Product and Design. As part of the founding team, Monica led building BigPay’s product from zero to one, to multi product line, and international expansion. Her leadership shaped the culture and ways of working to grow from startup to scaleup. BigPay has over 1.4 million customers, and has presence in Malaysia, Singapore and Thailand.

Monica has almost 20 years’ experience in Financial Services. Prior to BigPay, she was one of the first joiners in UK’s challenger Tandem Bank, where she focused on building credit cards from scratch. Previously she worked in leading Financial Services brands like Visa, Barclays, and a Mexican Development Bank.

She sits on the Board of PayEd, and is recognised as Singapore’s #Fintech65 Product Leaders and Women in FinTech. She’s been multiple times speaker at the prestigious conference Money2020 and shared stage with JP Morgan, Standard Chartered Bank, Konsentus, and Money2020’s Rise Up. Her commitment to innovation and financial inclusion resonates in her podcast “Purpose Driven FinTech” where she explores how FinTech’s can have 10x more impact.

Monica has a background in Engineering and a Master’s Degree on Analysis, Design, and Management of Information Systems from the London School of Economics.