Episode 21

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Published on:

24th Oct 2023

Jas Shah Reveals How to Build a Killer FinTech Value Proposition | Jas Shah, Founder and Consultant at Bitsul

A differentiated FinTech value proposition that resonates with customers is what differentiates the great from the average - nice UI/UX is not enough anymore! It is easier said than done. But it’s not an impossible mission.

In today’s episode, Jas Shah takes us step by step on how to build a solid proposition. We first get very clear on the difference between Product and Proposition - or the relationship between these two. We define what makes a strong proposition, go in detail on how to do Discovery work, and the very delicate topic of trust.. how do we create trust with our customers?

Jas is an experienced Product manager & Consultant with a history of successful projects across Financial Institutions. He is the founder of Bitsul, a consultancy that helps organizations supercharge their products and implement process and strategy.

If you enjoy this Purpose Driven FinTech episode it would mean the world if you subscribe and give it a follow so that we can have more impact. Remember to connect in YouTube or LinkedIn to keep the conversation going.

Let’s dive into it!

👉 You can find Jas here

👉 And you can find Monica here:

We cover:

(00:11) Discussing the Complexity of Building a Product

(00:50) Dealing with Difficult Times

(04:17) Reflecting on Career Choices and Lessons Learned

(05:25) The Role of Networking in Career Progression

(08:27) The Journey into Entrepreneurship

(10:41) Building Purpose-Driven Fintechs

(15:27) The Story behind Bitsul

(20:45) Understanding the Distinction Between Product and Proposition

(22:44) What Makes a Great Proposition

(25:47) The Role of Clarity in a Killer Proposition

(26:58) Discussing Examples of Clear Propositions

(27:56) How to Achieve Clarity in a Proposition

(28:38) Understanding the Problem: The Importance of Discovery

(28:55) The Process of Research and Hypothesis Formulation

(29:37) The Iterative Nature of Product Development

(30:00) The Importance of Market Analysis and Competitor Research

(30:14) The Product Development Cycle: Ideate, Discover, Design, Build, Launch, Repeat

(30:37) The Challenge of Getting the Basic Process Right

(31:00) The Importance of Review and Reflection in the Process

(31:16) The Pitfalls of Assumptions and Skipping Discovery

(32:04) The Challenge of Changing Course Once a Strategy is in Place

(33:15) The Challenge of Making a Product 'Sticky'

(34:14) The Importance of Customer Feedback and Community Building

(34:31) The Role of Metrics in Understanding Product Performance

(37:38) The Importance of Iteration and Learning from Failures

(42:01) The Challenge of Building a Culture that Drives Innovation

(42:13) The Role of Leadership in Fostering Innovation

(54:20) The One Thing to Change in Fintech


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Production and marketing by Monica Millares. For inquiries about coaching, collabs, sponsoring the podcast or creating or editing your podcast email fintechwithmoni@gmail.com


Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

Purpose Driven FinTech (& AI in FinTech)
Building FinTech Products & AI in FinTech with Impact
Welcome to Purpose Driven FinTech!

I'm your host, Monica Millares - Product Leader and fellow FinTecher.

These days, with the rising cost of living, financial stress among customers, loss of trust in banks, speculation of crypto, and uncertainty, we're facing unprecedented challenges. But there is hope. We as FinTechers have the power to make a positive impact.

Our products, the how we do product, and our people can make a difference on customers’ financial lives - and as a result, in the quality of their lives.

However, more than ever Founders, CEOs, Leadership teams and all FinTechers have a ton of pressure to build solutions that actually solve customer problems, that people want, that are differentiated And profitable

Yes that's you and me too!

That's why I've created this podcast!

I speak with Founders, Product Leaders, VCs, and industry experts to uncover their stories, challenges, and lessons learnt in building products with impact.

You'll get to hear real-life conversations, and you’ll walk away with practical questions, frameworks and insights that you can apply to your own FinTech products. So, are you ready to make a bigger difference in FinTech?

Let's come together and discover how Purpose, Product, and People can help us create a future of better financial wellbeing while building sustainable and profitable FinTechs.

Follow me on LinkedIn, TikTok, and  YouTube to stay connected and be part of the conversation.

Cheers to making better FinTech and making FinTech better!

Love, Moni 

About your host

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Monica Millares

Monica advocates for financial safety for all. She is the Product Principal at BigPay, where she leads Product and Design. As part of the founding team, Monica led building BigPay’s product from zero to one, to multi product line, and international expansion. Her leadership shaped the culture and ways of working to grow from startup to scaleup. BigPay has over 1.4 million customers, and has presence in Malaysia, Singapore and Thailand.

Monica has almost 20 years’ experience in Financial Services. Prior to BigPay, she was one of the first joiners in UK’s challenger Tandem Bank, where she focused on building credit cards from scratch. Previously she worked in leading Financial Services brands like Visa, Barclays, and a Mexican Development Bank.

She sits on the Board of PayEd, and is recognised as Singapore’s #Fintech65 Product Leaders and Women in FinTech. She’s been multiple times speaker at the prestigious conference Money2020 and shared stage with JP Morgan, Standard Chartered Bank, Konsentus, and Money2020’s Rise Up. Her commitment to innovation and financial inclusion resonates in her podcast “Purpose Driven FinTech” where she explores how FinTech’s can have 10x more impact.

Monica has a background in Engineering and a Master’s Degree on Analysis, Design, and Management of Information Systems from the London School of Economics.