Episode 6

People, Process, Product - What VCs wish you knew about Product | Kevin Brockland, Founder and Managing Partner at Indelible Ventures

In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.

The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!

Let’s dive into it!

👉 You can find Kevin here

👉 And you can find Monica here:

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We cover:


  • (0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing.
  • (0:07:13) What does Indelible Ventures do
  • (0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy
  • (0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product
  • (0:14:48) Establishing frameworks and processes for collecting users feedback
  • (0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset.
  • (0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems.
  • (0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.
  • (0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup
  • (0:25:35) The practical terms of feedback loops in building products and the importance of shortening them.
  • (0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel.
  • (0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel.
  • (0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product design.
  • (0:41:47) The importance of showing value right away in the onboarding process, and the potential for personalizing the onboarding process based on initial usage desire.

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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email fintechwithmoni@gmail.com


Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

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Purpose Driven FinTech
Building & Growing FinTech Products With Customer & Commercial Impact

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About your host

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Monica Millares

Monica advocates for financial safety for all. She is the Product Principal at BigPay, where she leads Product and Design. As part of the founding team, Monica led building BigPay’s product from zero to one, to multi product line, and international expansion. Her leadership shaped the culture and ways of working to grow from startup to scaleup. BigPay has over 1.4 million customers, and has presence in Malaysia, Singapore and Thailand.

Monica has almost 20 years’ experience in Financial Services. Prior to BigPay, she was one of the first joiners in UK’s challenger Tandem Bank, where she focused on building credit cards from scratch. Previously she worked in leading Financial Services brands like Visa, Barclays, and a Mexican Development Bank.

She sits on the Board of PayEd, and is recognised as Singapore’s #Fintech65 Product Leaders and Women in FinTech. She’s been multiple times speaker at the prestigious conference Money2020 and shared stage with JP Morgan, Standard Chartered Bank, Konsentus, and Money2020’s Rise Up. Her commitment to innovation and financial inclusion resonates in her podcast “Purpose Driven FinTech” where she explores how FinTech’s can have 10x more impact.

Monica has a background in Engineering and a Master’s Degree on Analysis, Design, and Management of Information Systems from the London School of Economics.