Episode 6

full
Published on:

27th Jun 2023

People, Process, Product - What VCs wish you knew about Product | Kevin Brockland, Founder and Managing Partner at Indelible Ventures

In today’s episode I speak with Kevin Brockland, Founder and Managing Partner at Indelible Ventures, a seed stage venture fund in Malaysia. We go through the three Ps needed to build products and companies with impact: People, Process & Product.

The conversation is packed with Product gems - we go deep in product growth, onboarding optimization, removing friction, customer mapping, fluidity in processes and much more!

Let’s dive into it!

👉 You can find Kevin here

👉 And you can find Monica here:

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🗞️ Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7062789745407340544

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We cover:


  • (0:05:14) The role of purpose in Kevin’s life and business, and the branding problem around impact investing.
  • (0:07:13) What does Indelible Ventures do
  • (0:09:07) Navigating regulation in the APAC region and the potential benefits of unification around regulation and policy
  • (0:13:23) Kevin’s three P's for evaluating investable companies: people, process, and product
  • (0:14:48) Establishing frameworks and processes for collecting users feedback
  • (0:16:08) Comparing building a product to the scientific method and the need for perpetual learners with a growth mindset.
  • (0:17:47) The need for fluidity in processes and shortening feedback loops, and the spiraling out of control of large organizations' check and balance systems.
  • (0:20:21) The importance of understanding unknown unknowns and the need to act responsibly.
  • (0:21:16) The challenges of evaluating CEOs and founding teams as critical people in a startup
  • (0:25:35) The practical terms of feedback loops in building products and the importance of shortening them.
  • (0:29:29) Mapping out user journeys and focusing on optimizing individual components of the conversion funnel.
  • (0:30:55) Establishing ideal customer personas and understanding triggers for awareness in the conversion funnel.
  • (0:40:16) The need for product design to consider the user's competency, pain points, and usage characteristics, and the importance of creating habitual formations in the product design.
  • (0:41:47) The importance of showing value right away in the onboarding process, and the potential for personalizing the onboarding process based on initial usage desire.

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Production and marketing by Monica Millares. For inquiries about supporting or sponsoring the podcast, collabs or guest appearances email fintechwithmoni@gmail.com


Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers; nor those of the guests. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.

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About the Podcast

Purpose Driven FinTech (& AI in FinTech)
Building FinTech Products & AI in FinTech with Impact
Welcome to Purpose Driven FinTech!

I'm your host, Monica Millares - Product Leader and fellow FinTecher.

These days, with the rising cost of living, financial stress among customers, loss of trust in banks, speculation of crypto, and uncertainty, we're facing unprecedented challenges. But there is hope. We as FinTechers have the power to make a positive impact.

Our products, the how we do product, and our people can make a difference on customers’ financial lives - and as a result, in the quality of their lives.

However, more than ever Founders, CEOs, Leadership teams and all FinTechers have a ton of pressure to build solutions that actually solve customer problems, that people want, that are differentiated And profitable

Yes that's you and me too!

That's why I've created this podcast!

I speak with Founders, Product Leaders, VCs, and industry experts to uncover their stories, challenges, and lessons learnt in building products with impact.

You'll get to hear real-life conversations, and you’ll walk away with practical questions, frameworks and insights that you can apply to your own FinTech products. So, are you ready to make a bigger difference in FinTech?

Let's come together and discover how Purpose, Product, and People can help us create a future of better financial wellbeing while building sustainable and profitable FinTechs.

Follow me on LinkedIn, TikTok, and  YouTube to stay connected and be part of the conversation.

Cheers to making better FinTech and making FinTech better!

Love, Moni 

About your host

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Monica Millares

Monica advocates for financial safety for all. She is the Product Principal at BigPay, where she leads Product and Design. As part of the founding team, Monica led building BigPay’s product from zero to one, to multi product line, and international expansion. Her leadership shaped the culture and ways of working to grow from startup to scaleup. BigPay has over 1.4 million customers, and has presence in Malaysia, Singapore and Thailand.

Monica has almost 20 years’ experience in Financial Services. Prior to BigPay, she was one of the first joiners in UK’s challenger Tandem Bank, where she focused on building credit cards from scratch. Previously she worked in leading Financial Services brands like Visa, Barclays, and a Mexican Development Bank.

She sits on the Board of PayEd, and is recognised as Singapore’s #Fintech65 Product Leaders and Women in FinTech. She’s been multiple times speaker at the prestigious conference Money2020 and shared stage with JP Morgan, Standard Chartered Bank, Konsentus, and Money2020’s Rise Up. Her commitment to innovation and financial inclusion resonates in her podcast “Purpose Driven FinTech” where she explores how FinTech’s can have 10x more impact.

Monica has a background in Engineering and a Master’s Degree on Analysis, Design, and Management of Information Systems from the London School of Economics.